Your studio is worth more than it is running at.

I ran the floor and the books at one studio for twenty months. Everything on this page comes from what its ledger actually said.

Start a conversation See the work

Empty concrete plunge room with a steel cold tank in a shaft of light

What twenty months of one studio's books actually said

61-22

Members left sitting in the data. The leak was not the front door.

$1,883

Lifetime value of one member. Forty drop-ins, or one person who stays.

$20.7k

Monthly ceiling already proven. The floor was running at $8.8k.

What I do

The work that raises the asset

Empty red light therapy room with a single dark bench

Keep the people you already sold

The leak is almost never the front door. It is week two, when nobody calls.

Close view of still water in a steel cold plunge

The second touch

A welcome call that finds the real goal and puts a plan in their hands.

Hemlock sauna with a black stone bench and a low ember glow

Revenue already on the floor

Memberships and protocols priced on staying, not more walk-ins.

A closed black notebook, steel pen, and glass of water on a dark desk

Ops that do not need your mood

Queues, scripts, and rails so follow-through is not a personality trait.

Steel plunge tank in a dark concrete room

Protocol before modality

Sleep, back pain, performance. Match the room to the reason they came.

How the work actually happens

Diagnose
I read the books and the calendar. I find where members vanish and where money sits idle.
Install
One loop first: every new member gets a second touch. The next loop waits until that one holds.
Measure
Called versus uncalled rebooking. Revenue versus the ceiling already in the data. One number. A date.

Overcast Southern California coastline, rock and pale water

I ran the rooms. Now I use them.

I operated Plunge Performance & Recovery in Dana Point for twenty months. Staffing, scheduling, sales, the site, the numbers. That chapter is closed; the operating data came with me and it is mine to show. Before that, seventeen years at REI Co-op, and a Pizza Hut restaurant with thirty people and full P&L.

I use cold, heat, and light every day. That is not a brand posture. It is how I know whether a protocol is something a real person will keep doing.

I design the system and I talk to the member. I do not pretend to be the person writing the code by hand. I am the operator who makes sure the work happens.

This page claims one studio's books and what I learned running them — not client results, because there are not any yet. Full-time operating work is what I am built for and what comes first; consulting runs alongside it when it fits. If there is ever a client result to show, it will be here.

Tell me about the studio

I will tell you if I can help. LinkedIn is always open if you prefer it.